You May Also Like

Filename: you-may-also-like.pdf
ISBN: 9780307958259
Release Date: 2016-05-10
Number of pages: 320
Author: Tom Vanderbilt
Publisher: Vintage

Download and read online You May Also Like in PDF and EPUB Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask. From the Hardcover edition.


You May Also Like

Filename: you-may-also-like.pdf
ISBN: 9781471100079
Release Date: 2016-06-30
Number of pages: 320
Author: Tom Vanderbilt
Publisher: Simon and Schuster

Download and read online You May Also Like in PDF and EPUB Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of 'thumbs' and 'likes' and 'stars,' to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.


You May Also Like

Filename: you-may-also-like.pdf
ISBN: 9780307402646
Release Date: 2016-05-10
Number of pages: 368
Author: Tom Vanderbilt
Publisher: Knopf Canada

Download and read online You May Also Like in PDF and EPUB From the bestselling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us. Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products? In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal how our taste buds, which can only recognize five tastes, interact with our olfactory systems and our memories to create an astounding array of flavours. He shows how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how companies like Netflix can make or lose millions based on their ability to predict what we will enjoy. Like his bestselling book Traffic, Vanderbilt's new book takes us on a stimulating and surprising intellectual journey that helps us better understand our world and ourselves, and the things we so often take for granted. From the Hardcover edition.


Survival City

Filename: survival-city.pdf
ISBN: 9780226846958
Release Date: 2010-04-15
Number of pages: 240
Author: Tom Vanderbilt
Publisher: University of Chicago Press

Download and read online Survival City in PDF and EPUB On the road to Survival City, Tom Vanderbilt maps the visible and invisible legacies of the cold war, exhuming the blueprints for the apocalypse we once envisioned and chronicling a time when we all lived at ground zero. In this road trip among ruined missile silos, atomic storage bunkers, and secret test sites, a lost battleground emerges amid the architecture of the 1950s, accompanied by Walter Cotten’s stunning photographs. Survival City looks deep into the national soul, unearthing the dreams and fears that drove us during the latter half of the twentieth century. “A crucial and dazzling book, masterful, and for me at least, intoxicating.”—Dave Eggers “A genuinely engaging book, perhaps because [Vanderbilt] is skillful at conveying his own sense of engagement to the reader.”—Los Angeles Times “A retracing of Dr. Strangelove as ordinary life.”—Greil Marcus, Bookforum


Traffic

Filename: traffic.pdf
ISBN: 9780141923703
Release Date: 2009-08-06
Number of pages: 416
Author: Tom Vanderbilt
Publisher: Penguin UK

Download and read online Traffic in PDF and EPUB Get stuck in ... Why do some people become demons when they get behind a wheel? Why does the other lane always move faster? Why do New Yorkers jaywalk (and nobody does in Cophenhagen)? And why should you never drive with any beer-drinking, divorced doctors named Fred? Driving is about far more than getting from A to B. As Tom Vanderbilt's brilliant, curiosity-filled book shows, it's actually the key to deciphering human nature and ... well, pretty much everything. From the etiquette of horn-honking to bumper stickers you should avoid, from gridlock in ancient Rome to why getting rid of road signs actually reduces accidents, Traffic will change the way you see yourself, and other people (and not just through your windscreen).


Pretentiousness

Filename: pretentiousness.pdf
ISBN: 9781566894289
Release Date: 2016-04-05
Number of pages: 144
Author: Dan Fox
Publisher: Coffee House Press

Download and read online Pretentiousness in PDF and EPUB Pretentiousness is the engine oil of culture; the essential lubricant in the development of all arts, high, low, or middle.


You May Also Like Robert Stadler

Filename: you-may-also-like-robert-stadler.pdf
ISBN: 386335883X
Release Date: 2017-03-23
Number of pages: 226
Author:
Publisher:

Download and read online You May Also Like Robert Stadler in PDF and EPUB


The Last Train to Zona Verde

Filename: the-last-train-to-zona-verde.pdf
ISBN: 9780547999258
Release Date: 2013-05-07
Number of pages: 368
Author: Paul Theroux
Publisher: Houghton Mifflin Harcourt

Download and read online The Last Train to Zona Verde in PDF and EPUB "Theroux is at his best when he tells [people’s] stories, happy and sad . . . Theroux’s great mission had always been to transport us beyond that reading chair, to challenge himself—and thus, to challenge us." — Boston Globe A decade ago, Paul Theroux’s best-selling Dark Star Safari chronicled his epic overland voyage from Cairo to Cape Town, providing an insider’s look at modern Africa. Now, with The Last Train to Zona Verde, he returns to discover how both he and Africa have changed in the ensuing years. Traveling alone, Theroux sets out from Cape Town, going north through South Africa, Namibia, then into Angola, encountering a world increasingly removed from tourists’ itineraries and the hopes of postcolonial independence movements. After covering nearly 2,500 arduous miles, he cuts short his journey, a decision he chronicles with unsparing honesty in a chapter titled “What Am I Doing Here?” Vivid, witty, and beautifully evocative, The Last Train to Zona Verde is a fitting final African adventure from the writer whose gimlet eye and effortless prose have brought the world to generations of readers. "Everything is under scrutiny in Paul Theroux’s latest travel book—not just the people, landscapes and sociopolitical realities of the countries he visits, but his own motivations for going where he goes . . . His readers can only be grateful." — Seattle Times “If this book is proof, age has not slowed Theroux or encouraged him to rest on his achievements . . . Gutsy, alert to Africa's struggles, its injustices and history.” — San Francisco Chronicle


You May Ask Yourself

Filename: you-may-ask-yourself.pdf
ISBN: 0393602389
Release Date: 2017-02-01
Number of pages:
Author: Dalton Conley
Publisher:

Download and read online You May Ask Yourself in PDF and EPUB Revised edition of the author's You may ask yourself, [2015]


Dreamland

Filename: dreamland.pdf
ISBN: 9781620402511
Release Date: 2015-04-21
Number of pages: 384
Author: Sam Quinones
Publisher: Bloomsbury Publishing USA

Download and read online Dreamland in PDF and EPUB Winner of the NBCC Award for General Nonfiction Named on Amazon's Best Books of the Year 2015--Michael Botticelli, U.S. Drug Czar (Politico) Favorite Book of the Year--Angus Deaton, Nobel Prize Economics (Bloomberg/WSJ) Best Books of 2015--Matt Bevin, Governor of Kentucky (WSJ) Books of the Year--Slate.com's 10 Best Books of 2015--Entertainment Weekly's 10 Best Books of 2015 --Buzzfeed's 19 Best Nonfiction Books of 2015--The Daily Beast's Best Big Idea Books of 2015--Seattle Times' Best Books of 2015--Boston Globe's Best Books of 2015--St. Louis Post-Dispatch's Best Books of 2015--The Guardian's The Best Book We Read All Year--Audible's Best Books of 2015--Texas Observer's Five Books We Loved in 2015--Chicago Public Library's Best Nonfiction Books of 2015 From a small town in Mexico to the boardrooms of Big Pharma, an explosive and shocking account of addiction and black tar heroin in the heartland of America. In 1929, in the blue-collar city of Portsmouth, Ohio, a company built a swimming pool the size of a football field; named Dreamland, it became the vital center of the community. Now, addiction has devastated Portsmouth, as it has hundreds of small rural towns and suburbs across America--addiction like no other the country has ever faced. How that happened is the riveting story of Dreamland. With a great reporter's narrative skill and the storytelling ability of a novelist, acclaimed journalist Sam Quinones weaves together two classic tales of capitalism run amok whose unintentional collision has been catastrophic. The unfettered prescribing of pain medications during the 1990s reached its peak in Purdue Pharma's campaign to market OxyContin, its new, expensive--extremely addictive--miracle painkiller. Meanwhile, a massive influx of black tar heroin--cheap, potent, and originating from one small county on Mexico's west coast, independent of any drug cartel--assaulted small town and mid-sized cities across the country, driven by a brilliant, almost unbeatable marketing and distribution system. Together these phenomena continue to lay waste to communities from Tennessee to Oregon, Indiana to New Mexico. Introducing a memorable cast of characters--pharma pioneers, young Mexican entrepreneurs, narcotics investigators, survivors, and parents--Quinones shows how these tales fit together. Dreamland is a revelatory account of the corrosive threat facing America and its heartland.


Pastoral

Filename: pastoral.pdf
ISBN: 9781770563711
Release Date: 2014-04-21
Number of pages: 160
Author: Andre Alexis
Publisher: Coach House Books

Download and read online Pastoral in PDF and EPUB There were plans for an official welcome. It was to take place the following Sunday. But those who came to the rectory on Father Pennant's second day were the ones who could not resist seeing him sooner. Here was the man to whom they would confess the darkest things. It was important to feel him out. Mrs Young, for instance, after she had seen him eat a piece of her macaroni pie, quietly asked what he thought of adultery. André Alexis brings a modern sensibility and a new liveliness to an age-old genre, the pastoral. For his very first parish, Father Christopher Pennant is sent to the sleepy town of Barrow. With more sheep than people, it's very bucolic—too much Barrow Brew on Barrow Day is the rowdiest it gets. Bu things aren't so idyllic for Liz Denny, whose fiancé doesn't want to decide between Liz and his more worldly mistress Jane, and for Father Pennant himself, who greets some miracles of nature—mayors walking on water, talking sheep—with a profound crisis of faith. 'It’s been clear since his debut novel, Childhood, that Alexis is one of our most distinctive and exacting prose stylists, and at its highest pitch, as in the breathtaking final paragraph, these are sentences that attain the level of the best music.' - Montreal Gazette Praise for André Alexis's previous books: "Astonishing . . . an irresistible, one-of-a-kind work."—Quill & Quire "Alexis [has an] astute understanding of the madly shimmering, beautifully weaving patterns created by what we have agreed to call memory."—Ottawa Citizen André Alexis was born in Trinidad and grew up in Canada. His debut novel, Childhood, won the Books in Canada First Novel Award, the Trillium Book Award, and was shortlisted for the Giller Prize and the Writers' Trust Fiction Prize. His books include Asylum and Ingrid and the Wolf.


A Burglar s Guide to the City

Filename: a-burglar-s-guide-to-the-city.pdf
ISBN: 9780374710286
Release Date: 2016-04-05
Number of pages: 304
Author: Geoff Manaugh
Publisher: FSG Originals

Download and read online A Burglar s Guide to the City in PDF and EPUB Encompassing nearly 2,000 years of heists and tunnel jobs, break-ins and escapes, A Burglar's Guide to the City offers an unexpected blueprint to the criminal possibilities in the world all around us. You'll never see the city the same way again. At the core of A Burglar's Guide to the City is an unexpected and thrilling insight: how any building transforms when seen through the eyes of someone hoping to break into it. Studying architecture the way a burglar would, Geoff Manaugh takes readers through walls, down elevator shafts, into panic rooms, up to the buried vaults of banks, and out across the rooftops of an unsuspecting city. With the help of FBI Special Agents, reformed bank robbers, private security consultants, the L.A.P.D. Air Support Division, and architects past and present, the book dissects the built environment from both sides of the law. Whether picking padlocks or climbing the walls of high-rise apartments, finding gaps in a museum's surveillance routine or discussing home invasions in ancient Rome, A Burglar's Guide to the City has the tools, the tales, and the x-ray vision you need to see architecture as nothing more than an obstacle that can be outwitted and undercut. Full of real-life heists-both spectacular and absurd-A Burglar's Guide to the City ensures readers will never enter a bank again without imagining how to loot the vault or walk down the street without planning the perfect getaway.


On Tyranny

Filename: on-tyranny.pdf
ISBN: 9780804190114
Release Date: 2017
Number of pages: 128
Author: Timothy Snyder
Publisher: Tim Duggan Books

Download and read online On Tyranny in PDF and EPUB #1 Washington Post Bestseller A New York Times Bestseller The Founding Fathers tried to protect us from the threat they knew, the tyranny that overcame ancient democracy. Today, our political order faces new threats, not unlike the totalitarianism of the twentieth century. We are no wiser than the Europeans who saw democracy yield to fascism, Nazism, or communism. Our one advantage is that we might learn from their experience.


Teaching Reading

Filename: teaching-reading.pdf
ISBN: 054506449X
Release Date: 2008
Number of pages: 503
Author: Laura Robb
Publisher: Teaching Resources

Download and read online Teaching Reading in PDF and EPUB This 3-ring binder from reading expert Laura Robb is the comprehensive resource for research-based reading instruction. In it, Robb has compiled classroom-tested lessons and strategies that help students activate prior knowledge, monitor comprehension, make inferences, write in response to fiction and nonfiction texts, and so much more. The binder contains * rubrics, assessments, and graphic organizers * 65 step-by-step strategy lessons * 25 transparencies of selected lessons * 65 reproducible practice pages leveled for differentiated instruction * special sections for language arts and content-area teachers


Suggestible You

Filename: suggestible-you.pdf
ISBN: 9781426217913
Release Date: 2016-11-08
Number of pages: 288
Author: Erik Vance
Publisher: National Geographic Books

Download and read online Suggestible You in PDF and EPUB This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events. Drawing on centuries of research and interviews with leading experts in the field, Vance takes us on a fascinating adventure from Harvard’s research labs to a witch doctor’s office in Catemaco, Mexico, to an alternative medicine school near Beijing (often called “China’s Hogwarts”). Vance’s firsthand dispatches will change the way you think—and feel. Expectations, beliefs, and self-deception can actively change our bodies and minds. Vance builds a case for our “internal pharmacy”—the very real chemical reactions our brains produce when we think we are experiencing pain or healing, actual or perceived. Supporting this idea is centuries of placebo research in a range of forms, from sugar pills to shock waves; studies of alternative medicine techniques heralded and condemned in different parts of the world (think crystals and chakras); and most recently, major advances in brain mapping technology. Thanks to this technology, we're learning how we might leverage our suggestibility (or lack thereof) for personalized medicine, and Vance brings us to the front lines of such study.